PPC Management

Campaign Planning and Development:

Here we will set out the specific goals of the PPC campaign as well as gain an understanding of specifically who we are targeting. This will allow us to formulate an effective PPC campaign strategy which will provide the foundation upon which we will launch your PPC campaign.
Keyword Selection:
Once we understand your business, we can build a customer profile and examine how people search for products and services in your sector. Using detailed keyword research, we identify relevant search terms, assess the competition and tailor an effective PPC campaign.
Ad Writing:
An integral part of a PPC campaign, we will write effective ads which grab customers attention while only attracting targeted shoppers. We have vast experience in creating specific ads which deliver results. It is important to note that your campaign will most likely consist of numerous ads, each being targeted towards a specific market niche.
Landing page optimisation:
Once the campaign begins generating traffic, the work continues. We track each landing page to understand how effectively it converts visitors. While the PPC campaign is running, we continue to optimise the pages with the aim of reducing cost per click (CPC) and improving conversion rates.
Reporting and optimisation:
As your campaign runs you will receive detailed reports clearly showing your PPC campaign performance as well as outline areas which can be modified to improve future performance.

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